The executive team at Proclaim had just landed on the name, and where in dire need of a brand to accompany it. Their product was in testing and months away from a CES and market rollout, which meant a short timeline to bring this end-to-end experience to life.

Shorter timelines require more work sessions to share information and ideas in great volume so that production time can be maximized. This project required high collaboration and intermediate check-ins between our team and the c-suite leadership of Proclaim. We were in lock-step with the active product prototyping and testing, and business strategy to simultaneously develop brand strategy on our end.

With both teams functioning as one under the same objective, we were able to iterate and test more possibilities. This was effective due to the product going through modifications, which required us to pivot certain details with new information received. The fast-paced timeline did not impact the quality of the work given the unity between both teams, which boosted the decision-making process established through collective trust.